The 2014 events

  • The other events which marked 2014

    other events

  • The "Cahier de Tendances" (Trend Book)

  • An exclusive event revealed for the first time ever on MPV 2014!
    Realised by Monique Large, Pollen Trend Consulting 

    The "Cahier de Tendances", (Trend Book) aims to highlight the impact of socio-cultural developments on the consumers behaviour. Unveiled for the first time at MPV, it will allow you to anticipate the next developments for points of purchase.

    Major axes:
    > Monitoring the international social trends and the point of sales,
    > Identifying and analysing the emerging signals, realizations or projects which predict or anticipate the social evolutions,
    > Decoding the innovating international points of sales which opened in 2013/2014,
    > Listening to the testimony of expert sociologists, geographer, consultants who are specialists in retailing, visionary distributors and advertisers.

    Download the "Cahier des Tendances"

  • PollenThe "Cahier de Tendances" (Trend Book) is designed and implemented by Monique Large, founder of Pollen Trend Consulting, agency in innovation and design.

    She has been accompanying the marketing and innovation directions for about 15 years, in order to make lines of operational opportunities emerge, from intelligence tools, benchmark, safaris of inspiration or trend studies.

    Her different perspective towards the social trends - which is at the crossroads between design and marketing - is enjoyed by those who have to innovate on new subjects or those who have to renew themselves on substansive topics.

    More information and
  • Pre-Show Store Tour

    The Marketing at Retail show organised an overview of the most innovating concepts in Paris, on Monday, March 31st, 2014.

    One day before the show, you could take the opportunity of participating to the Marketing at Retail show, to visit 8 of the most innovative stores in Paris among the best French retailers, in terms of permanent & promotional displays, retail design, materials and compoments, digital-to-store / digital instore and retail services...

    This offer is only suitable for retailers and brands!

    An event in partnership withlogo Point De Vente

    MMA one-day retail study tour organised by MMM, leader in worldwide retail banchmarking & trends. MMM, located in Paris, organises, leads and comments (French, English) all the visits. For more information:
  • Coaching POPAI

    Coaching POPAI During the entire event, actors of the marketing at retail industry were available to advise our visitors, retailers and brands, on very specific issues. These professionals shared their expertise during roundtable discussions.

    34 coaching POPAI sessions were organized within 3 days!

    We thank again the experts and the visitors for contributing to the success of this very first edition of the Coaching POPAI!
  • Rouge interactif

    Rouge InteractifRouge Interactif, partner of the 2014 MPV edition, organised a competition. The theme of the game was the digital media in retail. Many prizes have been won by the visitors of the show - distributors and brands.

    Thank you all for your participation!
  • The "Aquarium game" with ALIAGE PLV

    Aliage PLV To celebrate the Rêves association 20th birthday, Aliage PLV has organised a participative game integrating a display created specially for the event.

    The aim of this free game was to make the visitors involved in a solidarity action thanks to a display.

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