Cahier textes

An exclusive event revealed for the first time ever on MPV 2014!
Realised by Monique Large, Pollen Trend Consulting 

The "Cahier de Tendances", (Trend Book) aims to highlight the impact of socio-cultural developments on the consumers behaviour. Unveiled for the first time at MPV, it will allow you to anticipate the next developments for points of purchase.

Major axes:
> Monitoring the international social trends and the point of sales,
> Identifying and analysing the emerging signals, realizations or projects which predict or anticipate the social evolutions,
> Decoding the innovating international points of sales which opened in 2013/2014,
> Listening to the testimony of expert sociologists, geographer, consultants who are specialists in retailing, visionary distributors and advertisers.

Download the "Cahier des Tendances"


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