4 exhibition sectors

  • MPV gather all the retail professionals, specialised in the attraction of the shopper, to give a boost to the sales in the store.

  • POP advertising, store furniture, display stands, shelf talkers, endcaps, testers, display cases, shop-in-shop, store layout, window displays, corner displays etc.

    Creating a sensory universe around a product or a design, indicating the products presence in the store... The aim is to create a unique shopper experience to propel the consumer towards the universe of the brand.

  • Screens, touch screens, interactive displays, software, content, integrators, mobile marketing, web-to-store, etc.

    Attracting the shoppers at the point of purchase via geolocation, virtual coupons and "click and collect", guiding the client round in an omnichannel logic, allowing them to share their buying experience on social networks... these are some of the solutions presented.

  • Design agencies, communication agencies, digital agencies, shopper research, sales force training, efficiency measurement, audience measurement, sales promotion, events, field marketing, POP installation, loyalty, couponing, merchandising... etc.

    Understanding the shopper, analysing behaviour and purchasing habits, finding the solutions to entice and increase loyalty. These are the new challenges presented in this sector.

  • Materials, lighting, leds, flooring, wall coverings, accessories, adhesives... etc.

    This sector presents both solutions to adding value at the point of purchase and also the indispensable raw materials for POP or promotional supports manufacturing.


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