Retail has become all-encompassing and the customer journey has become seamless and continuous, all thanks to digital. Whether it’s to get to know the customer or to redesign a point of sale, connected tools are developing and so are their uses. Appropriately implemented, these tools can enhance a personalised customer relationship and create added value in-store. 

As a reflection of the trends emerging on its market, MPV – Marketing at Retail has decided to devote a display area to digital innovations and puts emphasis on the challenges of “phygital” retail, through a programme of talks and workshops, its exhibitor offering and its new feature zone, Shopping Innovation by PICOM. To provide a clear demonstration of its potential, the show offers a genuine augmented visiting experience.


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