Organised every 2 years in Paris, this business event brings together all the professions involved in analysing, activating and facilitating the act of buying of the shopper. For 31 years, MPV has identified market trends and moved with the evolution of large companies.

In a context where the brand needs to renew itself continuously to attract and secure the loyalty of its clients, MPV offers new thought leadership perspectives. It presents a complete view of all the marketing at retail solutions that help make the shopping experience a unique moment!

Stimulated by a highly dynamic French market, the MPV tradeshow is 220 exhibitors who came to present their expertise in 2014.


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