Popai France


POPAI France is the only association with the sole aim of providing a service to advertisers (brand and retail) and creative/production staff working in the Marketing at Retail sector. Founded in the United States in 1936, the association helps members develop their understanding of consumer behaviour and awareness of point-of-purchase communication tools. Concretely this translates into carrying out studies and organizing professional training programmes. It also publishes the profession's resource guide. It co-organizes the MPV tradeshow and holds the POPAI Awards Paris, competition, to celebrate the best initiatives concerning POP advertising and information, commercial furniture and digital media. Last but not least, the association also represents its members at national and international conferences.

Through its actions, the association promote the Marketing at retail.

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