Marketing at Retail press releases

MPV 2012: An edition for “business”!

Over 3 days, the MPV show brought together all the professionals of the point of sale marketing sector. On the programme for this edition: well attended conferences involving marketing experts, a record number of entries to the POPAI Awards, some judging visitors, a new and original staging of the connected store, a digital marketing survey, a mobile application or even an olfactory signature expressing the real essence of the MPV brand. (...)

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Store design, driving sales?

MPV decodes the best techniques

Since it is such a strong vehicle for the image of a brand, point of sale design is the focus of constant strategic thinking. Professionals compare innovations to translate the dynamism, engagement, creativity and relationship with the brand with the objective of building trust with consumers. More and more the purchasing experience should also be in line with new social needs such as eco-responsibility.

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MPV – Marketing at Retail show...

... the exhibition that reinvents the point of sale!

The next MPV exhibition will be held from the 27th to the 29th of March 2012 - three days of exchanges and business involving everybody in retail. The event has grown year by year, expanding its offering, introducing new activities and continuing to reach out internationally. This unique positioning has been recognised by the market for over 30 years and has led to a regular increase in numbers of quality visitors.
Reflecting a dynamic point of sale marketing sector, the next MPV exhibition offers centres of innovative skills and real originality. The objective of the 2012 event is to show professionals a wide range of solutions and real knowhow, always with a focus on market trends!

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The MPV tradeshow – “Marketing at Retail” exhibiting at Euroshop

Stimulated by a highly dynamic French market, the MPV tradeshow is becoming increasingly attractive to point of sale marketing companies. This late February, it will be unveiling its 2012 novelties to Euroshop visitors and exhibitors.

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