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MPV at a glance

All marketing solutions dedicated to the point of sale

MPV is THE event for marketing at retail professionals.

Organised every 2 years in Paris on behalf of POPAI France, this business event brings together all the professions involved in analysing, activating and facilitating the act of buying of the shopper. For 31 years, MPV has identified market trends and moved with the evolution of large companies.

In a context where the brand needs to renew itself continuously to attract and secure the loyalty of its clients, MPV offers new thought leadership perspectives. It presents a complete view of all the marketing at retail solutions that help make the shopping experience a unique moment!

Stimulated by a highly dynamic French market, the MPV tradeshow is 220 exhibitors who came to present their expertise in 2014.

5 complementary sectors


> Permanent & Promotional displays
Pop advertising, commercial furniture, displays, sales promotion, bags and boxes, shelving, gondolas, testers, shop windows, POS logistics, digital printing, sensor marketing, etc.

> Shop fitting / Shop furniture / Retail Design
Design agencies, store layout, window display, corners, etc.


> Digital Instore / Digital-to-store
Screens, touch screens, interactive displays, software, content, sales agencies, integrator, maintenance, mobile marketing, web-to-store, etc.


> Materials and Components
Raw materials, lighting, leds, flooring, wall coverings, etc.


> Retail Services
Marketing consultancies, Shopper research, Sales force training, Supplementary sales force, relationship marketing, Efficiency measurement, promotion agencies, events, Field marketing, POP installation, Loyalty, Couponing, Field studies, merchandising agencies, etc.

Key figures 2014


 
  • 13 954 professionnals : 14 % internationals ; 67 countries represented*
  • TOP 10 : Belgique, Espagne, Allemagne, Royaume-Uni, Italie, Pologne, Maroc, Russie, Tunisie, Suisse 
  • 220 exhibitors
  • 305 creations entered for the POPAI Awards Paris
  • 27 conferences; 2291 attendees on the Agora and Concept & Design areas
  • 34 coaching POPAI sessions organised

  • MPV show is organized by Reed Expositions France !

    Reed Expositions France organises 47 trade and consumers events covering 18 industries:
    Art, Broadcasting & Television, Boating, Books & Publishing, Building & Construction, Communication & Marketing, Environmental Management, Food Service & Hospitality, Franchising, Healthcare, Homestyle, Information Technologyn Interior Design & Climate Control, Jewellery, Manufacturing, Safety & Security, Transport & Supply Chain, and Travel.

    Reed Expositions France is a subsidiary of Reed Exhibitions, the world's leading event organiser, which staged over 500 events bringing together more than 7 million participants from 41 different countries. 

    Key figures:


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