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MPV at a glance

All marketing solutions dedicated to the point of sale

MPV is THE event for marketing at retail professionals.


Staged every other year in Paris, it brings together all those whose job it is to persuade and reassure shoppers to buy. Brands and distributors visit the show to find the solutions to sell and captivate. 

Stimulated by a highly dynamic French market, the MPV tradeshow is becoming increasingly attractive: 224 exhibitors in 2012 (+5% vs 2010).

5 complementary sectors


  • Permanent & Promotional displays

  • Shop fitting / Shop furniture / Retail Design

  • Digital Instore / Digital-to-store

  • Materials and Components

  • Retail Services

    • Key figures


  • 15 605 professionnals : 14 % international ; 67 countries

  • 224 exhibitors : 22 % international ; 14 countries

  • 324 creations entered for the POPAI Awards Paris

  • 11 conferences; 13 workshops; 1 500 attendees

  • 104 journalists

    • PARTNERS