POPAI France objectives
>> to develop the importance of Marketing at Retail within the marketing mix;
>> to improve the knowledge of professionals in the sector;
>> to develop and encourage the code of conduct adhered to by the indusry;
>> to represent the industry;
>> to raise understanding of the medium;
>>to act as a forum of ideas and experience;
>> to carry out studies for the benefit of its members.
How is the association structured?
The association is composed of four schools:
1. Advertisers(brands and retail);
2. POP advertising/information designers and manufacturers;
3. Digital media professionals;
4. Partners (materials suppliers, research companies, installation providers, etc...).