Welcome at Marketing at Retail
Marketing at Retail values the whole community of marketing at retail!
Manufacturers, designers, agencies, retailtech players, professional associations.
Every 2 years, more than 300 professionals and participants to the prestigious contest of POPAI Awards Paris present the retail trends in POS, shop fittings, digital, brand activation and design. Brands and retailers looking for inspiration and new trends will be there!
Marketing at Retail is a POPAI France event
A few figures
Exhibitors who may interest you
The place to dig up new ideas
Our 4 exhibition sectors are covering all possible solutions for marketing in sales points : Permanent and Short-lived POS, Activation, Consulting & Design, Digital Retail, and Fittings & Real Estate.
Discovers real customer case studies and share best practices of marketing at retail on Agora and workshops areas.
Each year, the best realisations of marketing at retail are presented on POPAI Awards Paris contest.
Discover our RetailFictions to question tomorrow, consider potential futures in order to identify the promoblems and implications for marketing at retail.
Want to visit the show ?
From Tuesday 26th to Thursday 28th May 2020
Tuesday 26 and Wednesday 27th : 9:30 am - 6:30 pm
Thursday 28th May : 9:30 am - 5:30 pm
Paris Expo Porte de Versailles
1, place de la Porte de Versailles
POPAI France is the only association intended solely to serve the interest of advertisers (brands and distributors), creative-producers working in the field of Marketing at retail.
Founded in 1936 in the United States, the association helps its members improve their knowledge of consumer behavior and communication tools at the retail. It conducts studies, offers continuing education programs and thematic conferences and publishes the Guide of Communication and Marketing at Retail. Through its actions, the association promotes Marketing at Retail.