• 08 - 10 June, 2021
  • Porte de Versailles

Welcome at Marketing at Retail

Marketing at Retail values the whole community of marketing at retail!
Manufacturers, designers, agencies, retailtech players, professional associations.

Every 2 years, more than 300 professionals and participants to the prestigious contest of POPAI Awards Paris present the retail trends in POS, shop fittings, digital, brand activation and design. Brands and retailers looking for inspiration and new trends will be there!

Marketing at Retail is a POPAI France event


MPV Paris postponed from June 8 to 10, 2021

The Events sector has to face many restrictions due to the health caused by COVID 19 epidemic. In agreement with POPAI France, we have decided, as a precautionary mesure, to postpone the 2021 edition of the POPAI Marketing Point de Vente trade show and the POPAI Awards Paris context, initialy planned from 13 to 15 April 2021.

A few figures


The place to dig up new ideas

Exhibition sectors

Our 4 exhibition sectors are covering all possible solutions for marketing in sales points : Permanent and Short-lived POS, Activation, Consulting & Design, Digital Retail, and Fittings & Real Estate.

POPAI Awards

Each year, the best realisations of marketing at retail are presented on POPAI Awards Paris contest.


Discover our RetailFictions to question tomorrow, consider potential futures in order to identify the promoblems and implications for marketing at retail.

Want to visit the show ?

Coronavirus Information

Reed Expositions France implement measures to increase the safety og our events and reduce the spread of COVID-19. Read more.

Practical information


June 8th to 10th,2021

Opening hours

Tuesday 8th and Wednesday 9th : 9:30 am - 6:30 pm

Thursday 10th : 9:30 am - 4:00 pm


Paris Expo Porte de Versailles

Pavillion 4

1, place de la Porte de Versailles

75015 Paris

POPAI France is the only association intended solely to serve the interest of advertisers (brands and distributors), creative-producers working in the field of Marketing at retail.

Founded in 1936 in the United States, the association helps its members improve their knowledge of consumer behavior and communication tools at the retail. It conducts studies, offers continuing education programs and thematic conferences and publishes the Guide of Communication and Marketing at Retail. Through its actions, the association promotes Marketing at Retail.