• 24 - 26 March 2020
  • Porte de Versailles

Welcome at Marketing at Retail

Marketing at Retail values the whole community of marketing at retail!
Manufacturers, designers, agencies, retailtech players, professional associations.

Every 2 years, more than 300 professionals and participants to the prestigious contest of POPAI Awards Paris present the retail trends in POS, shop fittings, digital, brand activation and design. Brands and retailers looking for inspiration and new trends will be there!

Marketing at Retail is a POPAI France event

A few figures


Exhibitors who may interest you

The place to dig up new ideas

Exhibition sectors

Our 4 exhibition sectors are covering all possible solutions for marketing in sales points : Permanent and Short-lived POS, Activation, Consulting & Design, Digital Retail, and Fittings & Real Estate.


Discovers real customer case studies and share best practices of marketing at retail on Agora and workshops areas.

POPAI Awards

Each year, the best realisations of marketing at retail are presented on POPAI Awards Paris contest.

Trends book

Discover the emerging trends, the opportunities to seize, the good practices, the reviews and experience feedbacks of these innovation levers.

Want to visit the show ?

Practical information


From Tuesday 24th to Thursday 26th March 2020

Opening hours

Tuesday 24 and Wednesday 25 : 9:30 am - 6:30 pm

Thursday 26th March : 9:30 am - 5:30 pm


Paris Expo Porte de Versailles

Pavilion 4

1, place de la Porte de Versailles

75015 Paris

POPAI France is the only association intended solely to serve the interest of advertisers (brands and distributors), creative-producers working in the field of Marketing at retail.

Founded in 1936 in the United States, the association helps its members improve their knowledge of consumer behavior and communication tools at the retail. It conducts studies, offers continuing education programs and thematic conferences and publishes the Guide of Communication and Marketing at Retail. Through its actions, the association promotes Marketing at Retail.