Welcome at Marketing at Retail

Marketing at Retail values the whole community of marketing at retail!
Manufacturers, designers, agencies, retailtech players, professional associations.

Every 2 years, more than 300 professionals and participants to the prestigious contest of POPAI Awards Paris present the retail trends in POS, shop fittings, digital, brand activation and design. Brands and retailers looking for inspiration and new trends will be there!

Marketing at Retail is a POPAI France event


MPV Paris postponed from October 5 to 7, 2021

Due to the current situation related to COVID-19, Reed Expositions France announces, in agreement with POPAI France , that the 2021 edition of the MPV show and the POPAI Awards Paris Competition is postponed from October 5 to 7, 2021 instead of June 8 to 10.

We therefore invite our customers, partners, visitors and retail professionals to meet us from 5 to 7 October 2021 in Pavilion 1 of Paris Expo Porte de Versailles for the 34th edition of the MPV show and the 57th edition of the POPAI Awards Paris competition. 

A few figures


The place to dig up new ideas

Exhibition sectors

Our 4 exhibition sectors are covering all possible solutions for marketing in sales points : Permanent and Short-lived POS, Activation, Consulting & Design, Digital Retail, and Fittings & Real Estate.

POPAI Awards

Each year, the best realisations of marketing at retail are presented on POPAI Awards Paris contest.


Discover our RetailFictions to question tomorrow, consider potential futures in order to identify the promoblems and implications for marketing at retail.


Exhibitors news, new products ...

Subscribe to the MPV Paris newsletter and be the first to know about all the news of the show.

Coronavirus Information

Reed Expositions France implement measures to increase the safety og our events and reduce the spread of COVID-19. Read more.

Practical information


October 5 to 7, 2021

Opening hours

Tuesday 5 and Wednesday 6 : 9:30 am - 6:30 pm

Thursday 7 : 9:30 am - 4:00 pm


Paris Expo Porte de Versailles

Pavilion 1

1, place de la Porte de Versailles

75015 Paris

POPAI France is the only association intended solely to serve the interest of advertisers (brands and distributors), creative-producers working in the field of Marketing at retail.

Founded in 1936 in the United States, the association helps its members improve their knowledge of consumer behavior and communication tools at the retail. It conducts studies, offers continuing education programs and thematic conferences and publishes the Guide of Communication and Marketing at Retail. Through its actions, the association promotes Marketing at Retail.