SANITARY PASS : all participants will be subject to the presentation of a valid sanitary pass.
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Welcome at Marketing at Retail

The trade show of all the marketing solutions for the efficiency of the points of sale and the expression of brands and chains.

Every two years, Marketing at Retail is a unique moment of sharing with nearly 

250 exhibitors and participants in the prestigious POPAI Awards Paris competition. Come and discover the latest retail trends and innovations.

Marketing at Retail is a POPAI France event.

The MPV show in few figures


The place to dig up new ideas

Exhibition sectors

Our 4 exhibition sectors are covering all possible solutions for marketing in sales points : Permanent and Short-lived POS, Activation, Consulting & Design, Digital Retail, and Fittings & Real Estate.

POPAI Awards

Each year, the best realisations of marketing at retail are presented on POPAI Awards Paris contest.

Open to visitors and exhibitors October 5 from 2 p.m.


Discover our RetailFictions to question tomorrow, consider potential futures in order to identify the promoblems and implications for marketing at retail.


Exhibitors news, new products ...

Subscribe to the MPV Paris newsletter and be the first to know about all the news of the show.

Key Safety Measures & Access Conditions

We look forward to welcoming everyone to our show, where we are committed to providing you with the safest possible exhibition and conference environment. Per application of the sanitary regulations, to access the show, participants must provide a valid sanitary pass (for further info, please read our detailed information).

We are working with our colleagues at RX (Reed Exhibitions), French national and host city authorities and specialist medical advisors to build a coherent and consistent programme of advanced measures to ensure that our show has health and safety measures as its number one priority.

Our animation and content partners

Our press partners

Practical information


October 5 to 7, 2021

Opening hours

Tuesday 5 and Wednesday 6 : 9:30 am - 7:00 pm

Thursday 7 : 9:30 am - 5:00 pm


Paris Expo Porte de Versailles

Pavilion 1

1, place de la Porte de Versailles

75015 Paris

POPAI France is the only association intended solely to serve the interest of advertisers (brands and distributors), creative-producers working in the field of Marketing at retail.

Founded in 1936 in the United States, the association helps its members improve their knowledge of consumer behavior and communication tools at the retail. It conducts studies, offers continuing education programs and thematic conferences and publishes the Guide of Communication and Marketing at Retail. Through its actions, the association promotes Marketing at Retail.