SANITARY PASS : all participants will be subject to the presentation of a valid sanitary pass.
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Welcome at Marketing at Retail

The trade show of all the marketing solutions for the efficiency of the points of sale and the expression of brands and chains.

Every two years, Marketing at Retail is a unique moment of sharing with nearly 

250 exhibitors and participants in the prestigious POPAI Awards Paris competition. Come and discover the latest retail trends and innovations.

Marketing at Retail is a POPAI France event.

The MPV show in few figures


The place to dig up new ideas

Exhibition sectors

Our 4 exhibition sectors are covering all possible solutions for marketing in sales points : Permanent and Short-lived POS, Activation, Consulting & Design, Digital Retail, and Fittings & Real Estate.

POPAI Awards

Each year, the best realisations of marketing at retail are presented on POPAI Awards Paris contest.


Discover our RetailFictions to question tomorrow, consider potential futures in order to identify the promoblems and implications for marketing at retail.

Badge order

Join more than 14,000 professionals and avoid the queues at the entrance by ordering your badge now.

Also take this opportunity to stay informed of the show's news: conferences, new exhibitors, visit itinerary, .... 


Exhibitors news, new products ...

Subscribe to the MPV Paris newsletter and be the first to know about all the news of the show.

Coronavirus Information

Reed Expositions France implement measures to increase the safety og our events and reduce the spread of COVID-19. Read more.

Our animation and content partners

Our press partners

Practical information


October 5 to 7, 2021

Opening hours

Tuesday 5 and Wednesday 6 : 9:30 am - 7:00 pm

Thursday 7 : 9:30 am - 5:00 pm


Paris Expo Porte de Versailles

Pavilion 1

1, place de la Porte de Versailles

75015 Paris

POPAI France is the only association intended solely to serve the interest of advertisers (brands and distributors), creative-producers working in the field of Marketing at retail.

Founded in 1936 in the United States, the association helps its members improve their knowledge of consumer behavior and communication tools at the retail. It conducts studies, offers continuing education programs and thematic conferences and publishes the Guide of Communication and Marketing at Retail. Through its actions, the association promotes Marketing at Retail.