• 24 - 26 March 2020
  • Porte de Versailles



To each edition, more than 14,000 qualified professionals are meeting there to live three days of intense business.
  • Food, drink
  • Automobile industry
  • Tableware, interiors, homeware, DIY, gardening
  • Restaurants, hotels
  • Cosmetics, health, beauty, optics
  • Publishing, press, media
  • Fashion, textiles, accessories, jewellery
  • Multiproduct
  • Services, banking, insurance, real estate
  • Technology, high-tech, telecom, multimedia
  • Travel, tourism, leisure, transport

2020 edition will be rich in events and novelties!

POPAI Awards contest

The POPAI Awards Paris contest presents each year the best realisations in marketing at retail. But above all, it awards effective and innovative companies in POS, commercial furniture, shop fitting, merchandising concept deployment and digitalisation of POS.

The best realisations will be awarded during the gala evening at the Pavillon d’Armenonville. As a marketing at retail professional, it is an unique occasion to increase your visibility by highlighting your projects and reward your team’s work.


Marketing at retail show proposes a programme of conferences of quality freely accesible during the 3 days of the show. Led by market experts from different and various sectors (food, drink, optics, fashion, textiles, cosmetics, beauty…), these conferences will be the occasion to dig up trends and innovations of the market and bring value added to your future projects. The unique occasion to find real customer case studies and share best practices of marketing at retail. A area also exits to meet and exchanges with speakers after their talk.


Les séances de coaching proposées tout au long du salon sont animées par nos experts du marketing point de vente (agences 360° communication, marketing, animation commerciale…). Chaque session dure 45min pour un public de 15 personnes maximum. Nos intervenants vous offrent un accompagnement opérationnel sur des sujets stratégiques et une réflexion afin de trouver les solutions les plus adaptées à vos divers projets.

Laissez-vous inspirer et conseiller par ces experts, dont les idées transforment le marketing point de vente !


Find the complete decoding of retail trends with experts’ recommandations thanks to our trends books!

Our trends books are made by Monique Large, founder of Pollen Trend Consulting, a consulting agency in innovation and design. Her fresh look on societal trends – between design and marketing – is precious to find new inspiration ressources on current topics or trigger ideas on substantive issues.

You want to visit the show?

Consult our pratical information page and subscribe to our newsletter to be informed of the opening of the badge registering.