• 2021
  • Porte de Versailles


The exhibition

MPV is the referent fair of marketing at retail, gathering more than 200 exhibitors, an innovation un parcours innovation experience with its start-up area and the biggest international contest with POPAI Awards Paris, presenting the finest POP, fitting and digitalisation creations in store !

MPV is the show that allows you to live the retail experience :

  • 4 exhibition sectors
  • 20 conferences
  • 1 Start'Up area
  • 1 coaching area
  • 3 expériential areas !!New!!

2021 edition will be rich in events and novelties!


The aim is to question tomorrow, to consider potential futures in order to identify the problems and implications for marketing at retail. We have chosen the fictional format to confront these scenarios of the future. Some of them are realistic, others might be unsettling, but all of them are based on emerging facts (social evolutions, avant-garde initiatives of the market's stakeholders, disrupting factors).

Discover these RetailFictions during a conference on the show, and their staging within the 3 experiential areas !


The experiential areas

Now that we talk about the retail experience, these are areas to talk about the future evolutions scenarios of retail, by staging the RetailFictions.

The point is to show moving perspectives and various possibilities. To (co)develop spaces to live in, to invest in, and for the most part still to create. 

Just like in a construction game, these are personalized experiential journeys, to allow each and every one to find their own scenario.


POPAI Awards

The POPAI Awards Paris contest presents each year the best realisations in marketing at retail. But above all, it awards effective and innovative companies in POS, commercial furniture, shop fitting, merchandising concept deployment and digitalisation of POS.

The best realisations will be awarded during the gala evening at the Pavillon d’Armenonville. As a marketing at retail professional, it is an unique occasion to increase your visibility by highlighting your projects and reward your team’s work.


Marketing at retail show proposes a programme of conferences of quality freely accesible during the 3 days of the show. Led by market experts from different and various sectors (food, drink, optics, fashion, textiles, cosmetics, beauty…), these conferences will be the occasion to dig up trends and innovations of the market and bring value added to your future projects. The unique occasion to find real customer case studies and share best practices of marketing at retail. A area also exits to meet and exchanges with speakers after their talk.


Coaching sessions offered throughout the duration of the show will be hosted by our marketing in retail experts (360 agencies, communication, marketing, sales animation ...). Each session will be 45 minutes long, for 15 people at most. Our speakers will be providing you with a an operation support on strategic topics, as well as a reflexion on the best fitted solutions for your various projects.

Let yourself be inspired and advised by these experts, whose ideas are shaping the marketing at retail !

Find the complete decoding of retail trends with experts’ recommandations thanks to our trends books!

Our trends books are made by Monique Large, founder of Pollen Trend Consulting, a consulting agency in innovation and design. Her fresh look on societal trends – between design and marketing – is precious to find new inspiration ressources on current topics or trigger ideas on substantive issues.

You want to visit the show?