Why attend?


  • An unmissable event

    Meet all the marketing at retail actors of the market in a unique place: POP, shop fitting, furniture, digital retail, activation, consulting, design...

    Discover the exhibitors list

  • A conference program

    Attend 3 days of conferences. A complete program animated by market players to meet the challenges of the retail industry of tomorrow.

    Discover the conferences

  • MPV events

    Attend POPAI Coaching sessions to enrich your retail knowledge (only in french), participate in the show's animations... More information in our newsletters!.

    Subscribe to the newsletter

  • POPAI Awards Paris

    Discover more than 300 projects in competition in POP, shop fittings, merchandising and digitalization of the point of sale. A real showcase of today's trends!

    Know more about the contest


    With more than 200 exhibitors, MPV brings together all the actors in marketing at retail.
    A complete and representative offer of the market divided in 3 sectors.

    Discover the exhibition sectors

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